Mercedes-Benz has recently started advertising its state-of-the-art all-wheel-drive system 4MATIC using a not so common TV commercial. The unique TV commercial showcased entertaining demonstration of Mercedes-Benz all wheel drive expertise. The commercial was developed in cooperation with Jung von Matt, the brand’s new lead agency. The ad was cleverly crafted and makes use of skillfully coordinated combination of synchronized movements and words acted out by four talented actors that demonstrates the perfect interaction of Mercedes-Benz all-wheel-drive. The artistic succession and flow of words and motion defines the advantages of the 4MATIC all-wheel drive technology in clear-cut and appealing manner.

According to Dr. Olaf Gottgens, Vice-President Brand Communications Mercedes-Benz Passenger Cars, “The Mercedes-Benz brand has a century of expertise in the development and production of all-wheel drive vehicles. The commercial ‘The 4MATICs’ underlines the claim to leadership which we have in this area. The advantages of 4MATIC reinforce the Mercedes-Benz typical characteristics such as driving quality and safety. In the first TV commercial of the cooperation with Jung von Matt, we present these advantages in an unusual way.”

Mercedes-Benz 30-second commercial was directed by a movie director, Sebastian Schipper who is famous for its German films Gigantics and A Friend of Mine. The TV ad will also feature a brief reminder just to reinforce the commercial. The TV ad plays an important part of the promotional activities for the 4MATIC technology. The commercial will be aired starting this weekend nationwide both on public and private TV channels in Germany. For its internet promotion, a banner campaign will serve as its online ad.

Mercedes-Benz is the carmaker that offers the world with the widest range of premium all-wheel drive vehicles, and that includes the numerous variants of the 4MATIC which is offered in a total of seven model series. It has been a long tradition at Mercedes-Benz to develop and produce all-wheel drive vehicles.

Mercedes History Tidbits

Mercedes-Benz was then known as Daimler Motoren Gesellschaft and was famous for building the four-wheel drive Dernburg Car. At present the new 4MATIC generation provides the customers of Mercedes-Benz with a one-of-a-kind system that helps them to easily master critical situations especially when faced with extreme road conditions such as driving along icy, snowy, slippery cobblestones or wet surfaces which makes it difficult to control vehicles.

The 4MATIC maintains the high level of driving quality that is typical to Mercedes-Benz. It also boosts traction plus with the interaction of the ESP® helps motorist to overcome all types of weather conditions. The compact and lightweight construction, the 4MATIC offers various advantages in terms of weight, comfort, consumption, and safety. Also part of Mercedes-Benz long tradition for quality is its array of auto parts such as its Mercedes alternators which are known for their durability and quality. The very same characteristics that make them the “Mercedes” that they are.

The Mercedes Benz alternator is a vital component of Mercedes vehicles since they keep the engine battery charged. It supplies the needed electricity to run the various Mercedes-Benz car accessories and keeps the vehicle in good running condition.

Both the Mercedes-Benz A 160 CDI and Mercedes-Benz B 200 CDI have achieved well-above-average results in all areas. According to the institute Oko Trend, the two Mercedes models have obtained excellent values in terms of fuel consumption and exhaust/noise emissions plus excel in virtue of its environmentally friendly production, materials and logistics.

The Oko Trend institute was so impress with the two Mercedes-Benz models that it said, “The Mercedes-Benz A 160 CDI may be seen as one of the most eco-friendly vehicles with a conventional drive system. The development phase for this compact car was already based on a comprehensive environmental concept which takes the entire lifecycle of the vehicle into consideration. Numerous specific measures have reduced emissions during the production and operation of the new Mercedes-Benz A-Class by approximately 17 percent compared to the preceding model. All in all, Mercedes has set new ecological standards for conventionally powered vehicles with the new A-Class.”

The Mercedes-Benz A 160 CDI has a fuel consumption of 4.9 liters per 100 kilometers with a corresponding CO2 emission of 128 grams. Based on the research conducted by the Oko Trend, the Mercedes-Benz B-Class is distinguished by a “high degree of variability and spaciousness, as well as convincing environmental credentials”. The Oko Trend institute has high regards for the power unit of the Mercedes-Benz B 200 CDI saying, “The 140hp diesel is equipped with a particulate filter as standard. Thanks to a high torque of 300 Nm, which is already available from 1600 rpm, this engine allows a relaxed style of driving and early upshifts. A fuel consumption of six liters per 100 km is feasible in practice. All in all, therefore, the Mercedes B 200 CDI achieves a very good environmental rating.” The Institute also stressed the high ecological standards that generally apply at Mercedes-Benz.

Aside from the environmentally friendly standards that Mercedes-Benz is implementing it is also renowned for its high level of safety features. Every component added to a Mercedes vehicle is carefully scrutinized and tested for quality and durability especially in terms of safety parts like Mercedes brakes which are the primary safety features of a Benz car. Mercedes brake parts are manufactured and designed by the carmaker itself to further ensure quality. This is in keeping with the long tradition of the automaker in creating not only top-of-the-line vehicles but also producing high quality auto parts.

The Oko Trend Institute for Environmental Research is founded by the Bergische University of Wuppertal and has been publishing research reports regarding the eco-friendliness of car models since 1997. And last year this financially independent and neutral institute has expanded their analytical activities and started giving their internationally renowned Oko Trend Car Environment Certificate. These certificates are awarded only to vehicles which meet the particularly high environmental standards set by the institute. In making their assessment, the specialists take not only the vehicle specific criteria such as exhaust/noise emissions and fuel consumption but also take into consideration the environmental parameters relating to production, logistics, including the manufacturer’s environmental management systems. And that’s not all; vehicles need to obtain at least 90 percent of the maximum score in all assessment criteria in order to be awarded with the car Environment Certificate.

At present only 15 car models worldwide were given the Certificate and two of them were from Mercedes-Benz: one from the Mercedes compact class and Mercedes compact van class.

“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.

“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”

The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the “C-for Yourself” campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso.

Mercedes will also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz C-Class configurator, interactive online films, and video podcast.

The interactive Mercedes-Benz C-Class configurator allows the visitors to view the specs and features of the sedan and build their own package for the vehicle depending on their personality. Visitors can select the desired available interior and exterior parts and accessories, technical parts like Mercedes engine types or Mercedes control arm, as well as body colors and interior trims for the C-Class. Meanwhile, the online community will have a chance to be part of Mercedes’ several interactive films. These films show individuals that describe the important details, capability, and performance of the new Mercedes-Benz C-Class sedan while they take a ride with the vehicle. Lastly, consumers can download the video podcast from Mercedes-Benz in four episodes that showcase the development process of the Mercedes-Benz C-Class.

With these various marketing campaigns for the Mercedes-Benz C-Class model, the German automaker aims to “convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety.”