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The new concept model for Mazda, the Shinari, is a pure expression of the new Kodo design theme. It’s a 4-door, 4-seat, sports coupe, and fully expresses the soul of motion in its idealized form. The Mazda Shinari showcases several new design elements that will carry forward into production. See it all for yourself right here.
Volvo, Ford’s Swedish luxury brand has earlier introduced a new sport utility vehicle that marks the beginning of a new design concept that would be employed for future Volvo cars. Steve Mattin, Volvo Cars Design Director said that the car represent “the DNA of future Volvos”. He further stated, “We’re about to elevate Volvo’s DNA to new levels by pumping up the volume. It takes the emotion of the C30 a step further.”
The XC60 that made its debut at the recently held North American International Auto Show in Detroit was said to exude brand new styling and design that reflects the forthcoming lineup of the automaker.
The XC60 is an addition to the SUV lineup of Volvo. Its features include a glass roof, mechanical tailgate, 20-inch rims, new shifting mechanism and newly styled grille. Its large Volvo logo has also made it look bolder and meaner. As an added feature, it was given a distinct rear end to further emphasize the tailgate and the Volvo logo.
This is precisely what Steve Mattin meant when he said, “If you can recognize a Volvo from 50 meters today, I want to get to the point where people will be able to spot one from twice the distance in the future. We need to be recognizable as Volvo. We’re still about Scandinavian simplicity; we can’t be playful or do styling for the sake of styling. Volvos last a long time, so our design must have legs. But we can’t be too simple or we’d edge toward blandness. And we can’t just change; we must be fresh. I want to broaden our design and have more variation between car lines.”
Volvo Car President Fredrik Arp has also added that the XC60 is likely to become “the C30 owner’s next car”. Arp also added that the production version of the SUV would be very much identical to the concept. Mattin said that XC60 was designed like a “giant iPod”.
The vehicle has undergone meticulous engineering so as not to compromise the traditional Volvo safety features. Volvo enthusiasts could still get to see the Volvo auto care feature that the loved like the low-speed adaptive braking system called the City Safety. This safety feature prevents the XC60 from running and crashing into the car in front that is running at low speed. The SUV is also given Volvo’s 3-liter 6-cylinder flex-fuel engine which allows the used of ethanol instead of the petrol. The new engine also reduces emissions by up to eighty percent.
“Our V8 package feels immensely solid. When it comes to power and performance, we’re in the same class as the very best in the segment. What’s more, we’re sure that a large proportion of these customers will appreciate the fact that the power and driveability can be combined with high safety and good environmental properties. It’s important that we can launch a V8 without compromising on our core values,” said Hans-Olov Olsson, Volvo Cars President and CEO.
The XC60 is Volvo’s entry to the fastest-growing sector of the automotive market. The automaker is also expecting for its XC60 to boost sales by seventy-five percent or 443,000 units of vehicles sold expected in the next couple of years. Volvo is also expecting that a great number of its buyers will come from the young and active urbanities. Arp also added that the XC60 will be as important as the C30 in expanding the brand’s sales. He further stated that the concept is a good indicator of what the production model will look like. It should be noted that Arp has previously made a statement confirming that the production will be identical to the concept.
Volvo has high hopes for its XC60 same as its other models. The XC60 SUV just like the other Volvo models are equipped with top-of-the-line auto parts from its most complicated parts down to bitsy parts like the Volvo ignition coil. This simply goes to show that the automaker is really serious when it comes to their cars.
About Volvo
Volvo is a medium size premier car maker in Sweden with a production of around 400,000 cars per year. It has been able to topple down Saab which was then the largest Swedish car maker. Unfortunately the volume of its manufactured cars was not enough to support the company and that was when Volvo industrial group, the mother company, decided to sell the car division to Ford in 1998 for $6.42 Billion USD. Volvo industrial has used the money in financing further its truck business.
Volvo Cars was then integrated into Ford’s premier Automotive Group (PAG) which consists of Jaguar, Land Rover and Aston Martin (which Ford will also sell). Volvo has always kept its distinct design and R&D independent from the rest of other PAG members but shares platforms and components with Ford Europe and Mazda.
Volvo is recognized for producing the safest cars in the world and to keep up with this image the automaker has always made research and development its top most priority. The S40 and S80 manufactured by Volvo have scored the highest marks in the European NCAP crash test. Many innovations on car safety were also developed by Volvo such as the SIPS (Side Impact Protection System), inflatable curtain air bag, WHIPS (Whiplash Protection System) and the City Safety. Volvo is also the very first automaker to really take pedestrian protection seriously.
In the early 90’s the automaker has been building vehicles that are designed to lure younger buyers. It started by launching high-performance versions of the 850 sedan (T5 and T5R). This was succeeded by the introduction of a new breed of vehicles which includes the S80, V70 and S60 said to reflect the automaker’s new design direction. Volvo under Ford was able to expand its range to five model lines which includes the trend-setting XC90.
The Audi TT may seem as out of the reach of normal road goers. Unlike its German brothers however it creates an affordable opportunity to those who want all the benefits of a German made sports car without the extortionate price. If considering an Audi TT I would advise to look at the used car market as often a bargain can be had.
The Audi TT first made an appearance as a concept car at the German Motor Show in 1995 where it won many awards. The styling is regarded by experts as the avant garde of a new design revolution. Its bold curved design was innovative in nature and turned heads wherever it went. For those looking at a used model there has been a new generation released recently; as this has updated the styling somewhat used car prices are sure to fall.
The car reinvented Audi as a company; before the TT many had seen Audi as a company who purely produced rather dull saloon cars. After this design classic was released the popularity of Audi grew and its other ‘S’ models became increasingly fashionable. A used Audi does not depreciate greatly and for those who want a slice of luxury and style they make an enticing option.
The low powered Audi TT used a front wheel drive system although later and more powerful models used Audi’s famous ‘Quattro’ four wheeled drive system. This gives unbelievable road holding qualities and great cornering ability. However the TT was subject to an investigation after it was found to be somewhat unstable when cornering at high speeds. As a result a recall occurred where spoilers were used and suspension settings were altered.
If in the market for a used Audi TT there are numerous engine options available dependent upon how much power you require and how fast you actually want to go. One major consideration however should be go for the convertible model, ideal for touring the countryside with the wind in your hair it makes a brilliant soft top sports car.
The high quality of the interior is testament to German manufacturing; the materials used in the cars construction ooze quality and refinement and make the cabin a sumptuous space to be in. Less impressive however are the rear seats that can be considered an afterthought at best.
While there is little chance of an adult fitting in the back comfortably, there is adequate room for smaller children. The Audi TT was never designed to be a family car though so the lack of rear space is not a great concern.
Although the handling and gearbox have been criticised by some commentators it should be realised that both are deliberate. Some have said the steering is somewhat pedestrian but Audi made the car to have light steering to make city driving easier; despite the protestations of die hard motor enthusiasts. The six speed gearbox has been criticised for losing power at the wrong times but again this is deliberate and an integral part of the six speed nature. Getting used to the gearbox is all part of the TT experience.
Whatever critics have said about the TT it remains one of the most popular sports cars on the road today. Audi can consider it an unbridled success that has brought the company out of a slump at put it at the forefront of revolutionary design. There is little doubt that if Audi had not produced the TT the new gorgeously styled R8 would never have come into existence.
No matter what your opinion on the TT it is hard to argue against the fact that it a design classic and one of the seminal cars of the last thirty years.How Audi used revolutionary styling to produce a design classic
A look at the good and bad points of the TT and why it can be considered a revolution in car design.
The Audi TT may seem as out of the reach of normal road goers. Unlike its German brothers however it creates an affordable opportunity to those who want all the benefits of a German made sports car without the extortionate price. If considering an Audi TT I would advise to look at the used car market as often a bargain can be had.
The Audi TT first made an appearance as a concept car at the German Motor Show in 1995 where it won many awards. The styling is regarded by experts as the avant garde of a new design revolution. Its bold curved design was innovative in nature and turned heads wherever it went. For those looking at a used model there has been a new generation released recently; as this has updated the styling somewhat used car prices are sure to fall.
The car reinvented Audi as a company; before the TT many had seen Audi as a company who purely produced rather dull saloon cars. After this design classic was released the popularity of Audi grew and its other ‘S’ models became increasingly fashionable. A used Audi does not depreciate greatly and for those who want a slice of luxury and style they make an enticing option.
The low powered Audi TT used a front wheel drive system although later and more powerful models used Audi’s famous ‘Quattro’ four wheeled drive system. This gives unbelievable road holding qualities and great cornering ability. However the TT was subject to an investigation after it was found to be somewhat unstable when cornering at high speeds. As a result a recall occurred where spoilers were used and suspension settings were altered.
If in the market for a used Audi TT there are numerous engine options available dependent upon how much power you require and how fast you actually want to go. One major consideration however should be go for the convertible model, ideal for touring the countryside with the wind in your hair it makes a brilliant soft top sports car.
The high quality of the interior is testament to German manufacturing; the materials used in the cars construction ooze quality and refinement and make the cabin a sumptuous space to be in. Less impressive however are the rear seats that can be considered an afterthought at best. While there is little chance of an adult fitting in the back comfortably, there is adequate room for smaller children. The Audi TT was never designed to be a family car though so the lack of rear space is not a great concern.
Although the handling and gearbox have been criticised by some commentators it should be realised that both are deliberate. Some have said the steering is somewhat pedestrian but Audi made the car to have light steering to make city driving easier; despite the protestations of die hard motor enthusiasts. The six speed gearbox has been criticised for losing power at the wrong times but again this is deliberate and an integral part of the six speed nature. Getting used to the gearbox is all part of the TT experience.
Whatever critics have said about the TT it remains one of the most popular sports cars on the road today. Audi can consider it an unbridled success that has brought the company out of a slump at put it at the forefront of revolutionary design. There is little doubt that if Audi had not produced the TT the new gorgeously styled R8 would never have come into existence. No matter what your opinion on the TT it is hard to argue against the fact that it a design classic and one of the seminal cars of the last thirty years.
